Store Onboarding
Last updated: March 4, 2026
StoreHero bridges marketing and finance for e-commerce, syncing sales, costs, and marketing data for real-time profit insights. It empowers stores and agencies globally to grow profitably with clarity and confidence.
We pull together your
Sales data (Shopify, WooCommerce, Magento, BigCommerce)
Marketing (Meta, Google, Klaviyo, and more)
Order level costs (Product costs, shipping, fulfillment, and transaction fees)
And provide detailed insights into metrics like
MER (Marketing Efficiency Ratio) - Is your total marketing investment efficient enough to support growth?
New Customer Contribution Margin - Are new customers being acquired profitably?
Contribution Margin - Net sales minus blended COGS and marketing
Net Profit - Your true bottom line
While we automatically import your ad channels and sales data through our integrations, you will need to add your order level costs (everything you pay to get the products to the customer). With these costs added, you'll have clear visibility into all of the above and more.
Let's Get Started
It only takes 5-10 minutes to add your costs, so let's not waste any time!
Here's a link to our quick cost template to add your average order costs
Here's a link to our comprehensive Getting Started guide
Start with adding your average costs for putting an order together - we can get it more accurate later!
Additional Resources
Make sure to complete the StoreHero Academy to quickly learn the metrics and how to action them!
If you have any questions or need additional support, please reach out to support@storehero.ai