StoreHero Net Sales vs Shopify Net Sales

Why the numbers may look different

It’s common to see small differences between StoreHero and Shopify sales figures. In most cases, this is expected and does not mean the data is wrong.

1. What each platform includes

StoreHero Net Sales

• Includes shipping revenue

• Excludes tax

• Includes discounts and refunds

• Designed to reflect revenue that actually hits your bank account

Shopify Net Sales

• Excludes shipping

• Excludes tax

• Includes discounts and refunds

Because shipping is treated differently, StoreHero Net Sales may appear slightly higher than Shopify Net Sales.

2. How StoreHero calculates sales

• StoreHero includes shipping in Total Sales and Net Sales

• Shipping costs are deducted separately

• Taxes are excluded from Net Sales

• This approach helps produce more accurate profitability and cash-flow reporting

3. Returns vs refunds timing

• Shopify may show a return immediately

• StoreHero reflects the refund once it’s processed (often 1–3 days later)

• This timing difference can cause short-term daily or monthly discrepancies

These usually balance out over time.

4. Sync and timing differences

• Shopify MTD includes today

• StoreHero typically reports up to yesterday

• Timezone differences or overnight syncing can cause temporary gaps

• Most sync differences resolve within 24 hours

5. What should match (or be very close)

• Total Sales in StoreHero should match Shopify within 1–2%

• Net Sales are typically ~99.5% aligned when comparing like-for-like date ranges

6. Quick checks before raising an issue

Before contacting support, please check:

• You’re comparing the same date range

• No filters or excluded tags are applied

• All sales channels are connected

• Data has had time to fully sync (up to 24 hours)

7. When to contact support

Reach out if:

• Total Sales differ by more than 2%

• Differences persist beyond 48 hours

• Historical data suddenly changes

• A specific sales channel or order type is missing