Connecting Your Marketing Channels

Marketing channel connections allow us to automatically import your advertising spend, performance data, and customer insights—giving you accurate profitability metrics without manual data entry. Connect the platforms you use to get a complete view of your marketing efficiency.

Supported Marketing Channels

We currently integrate with the following platforms:

• Google Analytics 4 (GA4) - Website traffic and conversion data

• Google Search Console - Organic search performance

• Google Ads - Paid search advertising spend and performance

• Meta Ads (Facebook & Instagram) - Social advertising spend and performance

• TikTok Ads - TikTok advertising spend and performance

• Klaviyo - Email and SMS marketing attribution

• ReCharge - Subscription revenue and customer data
  

Connecting Your Marketing Channels

How to Access Marketing Connections

1. Navigate to Settings in the left-hand menu

2. Click Connections

3. You'll see all supported channels plus any currently connected channels

Google Marketing Channels

Important: Google Analytics 4, Google Ads, and Google Search Console must all be connected using the same Google account. All Google services require the same account for data consistency.

Google Analytics 4 (GA4)

GA4 provides essential website traffic, user behavior, and conversion data.

To Connect:

1. Click the Connect button next to Google Analytics 4

2. Sign in with your Google account

3. Select the GA4 property you want to connect

4. Grant the necessary permissions

5. Confirm the connection

Google Search Console

Track your organic search performance, keyword rankings, and site health.

Important: You must use the same Google account that you used to connect Google Analytics 4. All Google services (GA4, Search Console, and Google Ads) require the same account for data consistency.

To Connect:

1. Click the Connect button next to Google Search Console

2. Sign in with the same Google account used for GA4

3. Select your website property

4. Grant the necessary permissions

5. Confirm the connection

Google Ads

Import your paid search advertising spend, campaign performance, and conversion data.

To Connect:

1. Click the Connect button next to Google Ads

2. Sign in with the same Google account used for GA4 and Search Console

3. Select your Google Ads account

4. Grant the necessary permissions

5. Confirm the connection

Sync Details:

• Ad spend automatically syncs hourly

• Campaign performance data updates in real-time

• Historical data imports within 30 minutes

Paid Ad Channels

Meta Ads (Facebook & Instagram)

Connect your Meta advertising account to track spend and performance across Facebook and Instagram campaigns.

To Connect:

1. Click the Connect button next to Meta Ads

2. Sign in to your Facebook Business account

3. Select your Ad Account

4. Grant the necessary permissions

5. Confirm the connection

What Gets Synced:

• Hourly ad spend across all campaigns

• Campaign-level performance metrics

• Conversion tracking data

Additional Features: Once connected, you can set up filters to exclude specific campaigns or filter by campaign tags for more granular reporting.

TikTok Ads

Import your TikTok advertising spend and campaign performance data.

Important: This integration pulls in advertising spend and performance data only—similar to Meta Ads and Google Ads. This is not a TikTok Shop integration for order fulfillment or product syncing.

To Connect:

1. Click the Connect button next to TikTok Ads

2. Sign in to your TikTok Ads Manager account

3. Select your advertising account

4. Grant the necessary permissions

5. Confirm the connection

What Gets Synced:

• Hourly ad spend across all campaigns

• Campaign-level performance metrics

• Conversion tracking data

Email & Subscription Marketing

Klaviyo

Connect Klaviyo to track email and SMS marketing attribution, helping you understand the revenue impact of your retention campaigns.

To Connect:

1. Click the Connect button next to Klaviyo

2. Sign in to your Klaviyo account

3. Grant the necessary API permissions

4. Confirm the connection

What Gets Synced:

• Email campaign performance

• SMS campaign metrics

• Customer engagement data

• Revenue attribution from email and SMS

Important Note on Klaviyo Costs: Klaviyo does not provide spend data through the integration. To track your Klaviyo subscription costs and include them in your profitability calculations, add them as a recurring expense under:

Settings > Order Costs > Additional Marketing Costs

This ensures your email and SMS marketing costs are factored into your overall MER and profitability metrics.

ReCharge

For subscription-based businesses, ReCharge integration provides detailed subscription revenue and customer lifetime value data.

To Connect:

1. Click the Connect button next to ReCharge

2. Sign in to your ReCharge account

3. Grant the necessary permissions

4. Confirm the connection

What Gets Synced:

• Subscription revenue

• Churn metrics

• Recurring order data

Managing Your Connections

Viewing Connected Channels

Connected channels display a "Connected" status with additional options:

• Filter icon - Set up data filters (available for select platforms)

• Sync icon - View last sync time and manually trigger a sync

• Disconnect button - Remove the connection

Disconnecting a Channel

1. Click the Disconnect button next to the active connection

2. Confirm you want to disconnect

3. Your historical data will not be preserved and new data will stop syncing

You can reconnect the same channel at any time.

Using Filters

Some marketing channels support filters to refine which data gets imported.

Common Use Cases:

• Exclude test campaigns

• Filter by campaign naming conventions

Best Practice: Use the "contains" filter option rather than "equals" to ensure reliable filtering regardless of capitalization or formatting variations.

Converting Currency

Marketing channels support currency conversion to ensure all your spend data is reported consistently in your store's currency.

To Change Currency:

1. Click the currency icon next to the connected channel

2. Select the currency you want to convert from (the currency your ad spend is billed in)

3. Your marketing spend will automatically convert to match your store's currency

Example: If your store operates in EUR but your Google Ads account is billed in USD, you can convert USD spend to EUR for consistent reporting.

Data Sync Timing

After connecting a marketing channel:

• Recent data appears within a few minutes

• Full historical sync completes within an hour

• Daily updates happen automatically throughout the day

Troubleshooting

Google Channels Are Showing Data

Problem: No data flow from GA4, Ads, or Search Console
Solution: Ensure you're using the same Google account for all three services. If you manage these platforms with different accounts, you'll need to grant access to a single account first.

Missing Historical Data

Problem: Only seeing recent data
Solution: Full historical syncs can take up to 6 hours. Ensure the connected account has historical spend. Check back later or contact support if data is still missing after 24 hours.

Next Steps

Once your marketing channels are connected:

1. Review your MER and aMER metrics to understand overall marketing efficiency

2. Set up filters to exclude non-revenue campaigns

3. Configure your cost allocations to ensure accurate profitability tracking

4. Explore your Store Overview dashboard to see unified performance across all channels

Learn more about MER vs ROAS →

Need Help?

If you encounter issues connecting your marketing channels or have questions about data syncing, our support team is ready to assist. Contact us at support@storehero.ai