Finance Overview

This page is designed to give you a comprehensive understanding of your store’s profitability and sales trends, helping you make informed decisions to optimise your business.

Customisable Time Periods

Flexible Timeframes

You can choose a custom time period to analyse your financial data. Additionally, the data can be split into daily, weekly, monthly, quarterly, or annual views, allowing you to examine performance across different time scales.

Combined Scorecards and Visualisations

Scorecards

The page displays combined scorecards that present key profit and loss metrics. These metrics can be visualised either as bar charts or line graphs, providing a clear and detailed breakdown of your financial performance.

Split View

Depending on the parameters you've set, you can view the makeup of your total sales across each period, such as weekly or monthly, alongside your cost of goods sold (COGS), marketing expenses, and other attributed costs.
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Marketing and Cost Attribution

Detailed Marketing Costs

The Finance page breaks down marketing expenses across individual channels and includes any additional costs attributed to customer acquisition, such as agency fees. For more detailed guidance on attributing these costs, you can refer to our cost settings videos, which offer deeper insights into including various expenses in your calculations.

Contribution Margin

A key metric displayed is the contribution margin, which represents your profit after marketing expenses. This metric is crucial for understanding whether your store is growing profitably.
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Operating Expenses and Net Profit

Operating Expenses Breakdown

The page provides a detailed breakdown of your operating expenses, allowing you to see how these costs impact your overall profitability.
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Net Profit Calculation

You can drill down to see your net profit, offering a clear view of your store’s financial health on a daily basis. This is particularly useful for gaining a different perspective on your store's performance compared to more traditional methods.
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Percentage Benchmarks

Cost Representation as Percentages

Key costs are represented as a percentage of sales, providing benchmarks that help you monitor fluctuations in these costs. This feature is particularly helpful for businesses experiencing seasonal variations in costs, such as staffing or refunds.
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Monitoring Key Costs

For example, certain times of the year might see an overrepresentation of staff costs as a percentage of sales, or specific products might drive higher refund rates. These insights help you keep a close eye on areas that require attention.
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Acquisition, Retention, and Order Metrics

Expert Mode Metrics

The Finance page also includes acquisition metrics, retention metrics, and order-level metrics, similar to those on the Store Overview page but presented in a more detailed and time-split manner. This allows for a deeper analysis of trends and patterns over time.
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Comparison and Export Options

Period Comparisons

You can easily compare financial data across different time periods, such as day-to-day, week-to-week, month-to-month, or year-to-year comparisons. This feature allows you to assess performance against previous periods or years, helping you identify trends and make data-driven decisions.
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Export Functionality

The Finance data can be exported as a PDF or CSV file, making it easy to share insights with your team or include in your reports.
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How to Use the Finance Page

Set Time Periods

Begin by selecting the time period that best suits your analysis needs. Whether you're looking at daily trends or annual performance, choose the split that provides the insights you're looking for.
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Review Key Metrics

Use the combined scorecards and visualisations to get a quick overview of your profit and loss metrics. Focus on understanding your contribution margin to ensure profitable growth.
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Analyse Costs

Dive into the breakdown of operating expenses and marketing costs. Monitor percentage benchmarks to identify any unusual fluctuations in key costs.
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Compare Periods

Utilise the comparison feature to assess your financial performance against previous periods or years. This is crucial for identifying seasonal trends or evaluating the impact of recent changes.
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Export Data

If you need to share your findings, use the export option to generate a PDF or CSV file for easy distribution.
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The StoreHero Finance page is a powerful tool for managing your store’s financial health. By regularly reviewing the metrics and insights provided, you can ensure that your business is not only growing but doing so profitably. If you have any questions or need further assistance, our support team is here to help.