Store Overview

This report is more advanced than standard dashboards like those from Shopify, WooCommerce, or Magento because it incorporates underlying costs to calculate profitability on either a gross or net basis.

Customisable Metrics

Metrics Dropdown

In the top right corner, you’ll find a dropdown menu that allows you to select and customise the metrics displayed on your overview report. This feature ensures you can focus on the data most relevant to your business or role.
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Performance and Date Range Adjustments

You can adjust the date range to view metrics for a specific period. Options include fixed time periods, custom ranges, and comparisons against previous periods (daily, weekly, monthly) or the previous year. This flexibility allows you to track trends over different timeframes.
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Grouping and Charting

Metric Grouping

Metrics can be grouped by day, week, or month, making it easier to analyze performance over extended periods. This is particularly useful for spotting longer-term trends.
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Interactive Performance Charts

Below the scorecards, you’ll find interactive charts that display sales, orders, and total cost performance. You can toggle different metrics on or off to see how they interact and change over the selected period.
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Comprehensive Sales and Profitability Metrics

Total and Net Sales

The report includes standard sales metrics like total sales, taxes, and net sales, giving you a clear picture of your store’s revenue.
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Gross Profit

The report also provides gross profit calculations, which can be viewed alongside other metrics to understand your store's profitability.
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Metric Definitions

Hovering over each metric provides a definition, helping you understand what each metric represents. Additionally, StoreHero offers a separate video and article that explain the calculations behind these metrics for deeper understanding.
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Cost Breakdown

Percentage Breakdown of Costs

The cost breakdown feature shows how your net sales are distributed across different cost centres, such as product costs, fulfilment, and packaging fees. This is presented as a percentage of your total sales.
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Identifying Cost Alignment

By analysing these percentages, you can determine whether your costs are aligned with expectations. For example, if product costs represent 23.9% of total sales, you can assess whether this aligns with your profit goals or if adjustments are needed.
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Spotlight Section

Target Identifications

The Spotlight section highlights key performance areas, such as:

• Biggest Mover: The product that has seen the largest percentage increase in sales compared to the previous period.

• Top Seller: The product that sold the most in terms of volume.

• Top Customers: The customer who made the largest purchase by sales volume.

Actionable Insights

These insights help you quickly identify successful products and key customers, allowing you to focus your efforts on the most impactful areas of your business.
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How to Use the Store Overview Report

Customise Your View

Start by selecting the metrics most relevant to your business using the dropdown menu. Adjust the date range to focus on the period that matters most to your analysis.
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Analyse Sales and Profitability

Review the total and net sales alongside gross profit metrics to gauge your store’s financial health. Use the interactive charts to explore how different metrics relate to each other over time.
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Evaluate Costs

Use the cost breakdown to assess whether your expenses align with expectations. Identify any areas where costs might be higher or lower than anticipated and adjust your strategies accordingly.
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Focus on Key Movers

Utilise the Spotlight section to identify products and customers that are driving your business. Pay attention to the biggest movers and top sellers to optimise your inventory and marketing efforts.
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Monitor Trends

Regularly review the report to track performance trends over time. Use these insights to make informed decisions about pricing, marketing, and product offerings.

The StoreHero Store Overview Report is a powerful tool for managing and optimising your eCommerce business. By providing detailed insights into both sales and profitability, it helps you make data-driven decisions that enhance your store’s overall performance. If you have any questions or need further assistance, our support team is always ready to help.