Products Overview

The StoreHero Products page offers a streamlined interface for eCommerce store owners and agencies to monitor the sales and profitability of individual products and variants across their stores.

Comprehensive Product Table

Unit Sales Tracking

The Products page displays a simple table where you can view the unit sales of all products or individual variants. This is similar to a Shopify unit sales report but with enhanced features.

Detailed Product Information

For each product, you can monitor key details such as stock levels, price, and sales figures. The table allows you to expand the list for a more detailed view of each product's performance.
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Cost and Margin Analysis

Product Costing

StoreHero uses the product costs you’ve set or a default product margin (if no specific cost is assigned) to calculate profitability. This includes estimating additional fees like packaging and transaction fees, as well as fulfilment costs, to determine the total cost of goods sold (COGS).

Fully Loaded Cost Calculation

By factoring in all associated costs, the platform provides a complete picture of your product margins. This helps you understand not just your gross margin but the full cost associated with each sale, ensuring more accurate profitability analysis.

Break-Even Point ROAS

Return on Ad Spend (ROAS) Calculation

The Products page automatically calculates the break-even ROAS for each product. This metric indicates the return on advertising spend needed across paid channels (e.g., Google Ads, Meta Ads, TikTok Ads) to cover both the advertising costs and all variable costs related to fulfilling an order.

Profitability Monitoring

You can track the revenue generated per product, along with the product margin or margin percentage. This allows you to see how price changes impact profitability on a per-product basis.
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Customisable Views and Filters

Saved Views

The platform allows you to create and save custom views by filtering products based on various criteria, such as price, number of sales, product costs, break-even ROAS, or product margin metrics. This feature helps you focus on the most relevant data for your analysis.

Additional Metrics

You can turn on alternative metrics, such as Google Ads product performance data. This is particularly useful if you’re running Google Ads campaigns that include product sales, like shopping or performance campaigns. The flexibility to toggle these metrics on and off allows for a tailored view of your product performance.
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Search and Export Functionality

Product Search

The Products page includes a search function that lets you find specific products by title, making it easier to locate and analyse individual items quickly.

Data Export

You can download your product list and sales performance data as a CSV file. This is useful for further analysis or for sharing insights with your team.
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How to Use the Products Page

Monitor Sales and Profitability

Start by reviewing the unit sales and key details for each product. Use the cost and margin analysis features to understand the full profitability of your products.

Analyse ROAS Requirements

Check the break-even ROAS for each product to ensure that your advertising efforts are not only covering costs but also contributing to profitability. This is crucial for optimising your paid marketing strategies.

Create Custom Views

Use filters to focus on specific product segments, such as high-margin items or products with high break-even ROAS. Save these views for quick access in future analyses.

Incorporate Google Ads Data

If applicable, turn on the Google Ads product performance metrics to see how your ad campaigns are impacting product sales. Use this data to refine your advertising strategies.

Search and Export

Use the search function to quickly find specific products and export the data for deeper analysis or reporting purposes.
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The StoreHero Products page is a powerful tool for managing and optimising your product offerings. By providing detailed insights into costs, margins, and sales performance, it helps you make data-driven decisions that enhance the profitability of your store. If you have any questions or need further assistance, our support team is always available to help.