Ads Overview

Last updated: November 4, 2025

This feature is designed to give you a consolidated view of key metrics, helping you make data-driven decisions and optimise your ad spend.

Performance Metrics Cards

Aggregated Metrics

The overview includes cards that display aggregated metrics across all connected channels. These metrics include:

  • Total Advertising Spend: The total amount spent across all channels.

  • Blended Return on Ad Spend (ROAS): The total amount spent versus the total attributed conversion value.

  • Blended Cost per Acquisition (CPA): The average cost to acquire a customer across all channels.

  • Total Conversion Value: The combined conversion value across all channels.

  • Ad Conversion Rate: The percentage of ad clicks that result in conversions.

  • Average Order Value (AOV): The average value of orders generated from ads.

  • Impressions: The number of times your ads were displayed.

  • Click-to-Purchase Percentage: The percentage of ad clicks that lead to purchases.

Customisable Metrics

You can turn on or off additional metrics depending on what is most relevant to your needs.
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Performance Chart

The performance chart offers a visual representation of key metrics over time, including:

  • Return on Ad Spend (ROAS)

  • Total Spend

  • Cost per Acquisition (CPA)

This chart not only shows overall trends but also allows you to compare these metrics on a channel-by-channel basis.
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Consolidated Ads Performance Table

The performance table is one of the most powerful tools in this overview. It allows you to:

  • Compare Metrics Across Channels: Analyse performance across different channels using the same set of metrics.

  • Drill Down into Specifics: Examine performance at the campaign, ad set, or individual ad level.

  • Custom Filtering: Apply filters to focus on specific channels, campaigns, ad sets, or ads. For instance, you can filter by campaign names that include specific keywords or are focused on certain countries.

  • Percentage Change Analysis: The table helps identify significant changes in performance by allowing you to sort by percentage changes, which can be crucial in understanding overall performance shifts.

Year-over-Year Comparison

The overview also includes the ability to compare current performance against the previous year. This is particularly useful for identifying trends and understanding the impact of specific campaigns or strategies over time.


How to Use the Ads Overview

View Metrics Cards

Start by reviewing the aggregated metrics cards to get a quick snapshot of your overall performance.​

Analyse the Performance Chart

Use the performance chart to identify trends and compare metrics over time and across different channels.

Examine the Performance Table

Drill down into the performance table to understand which campaigns, ad sets, or ads are driving your results.​

Apply Filters

Utilise the filtering options to focus on specific aspects of your advertising strategy, such as campaigns targeting a particular region.​

Compare Year-over-Year

Use the year-over-year comparison to assess the effectiveness of your current strategies relative to previous efforts.
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By using the StoreHero Ads Overview, you can streamline your advertising analysis, making it easier to optimise your campaigns and improve your return on investment. If you have any questions or need further assistance, feel free to reach out to our support team.