Creative Overview – Visualize and Compare Ad Asset Performance

Last updated: November 4, 2025

As ad platforms shift toward automation, creatives become the key driver of performance. StoreHero’s Creative Overview makes it easier to analyze image, video, and copy results—something native

What You Can Do in the Creative Overview

1. Explore All Ad Creatives in One Place

  • Toggle between images, videos, and copy assets

  • Use filters, sort options, and time selectors to compare performance

  • View results in row view, with options to switch between:

    • Line Graphs

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Bar Graphs

2. Filter to Focus on Key Assets

Use the filter icon to define and save asset-level filters, such as:

  • Top-performing videos

  • Creatives with at least 5 purchases

  • Specific campaign assets

You can create custom filters or choose from predefined ones.

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3. Sort by What Matters

Customize your view by sorting creatives based on:

  • Spend

  • ROAS

  • Purchases

  • Click-to-purchase rate

4. Adjust Date Range & Compare Periods

Set a preferred date range and optionally compare against a previous period.

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5. Choose How You View Data

  • Tile View shows multiple creatives visually

  • Row View includes additional metrics, visualized with trend graphs

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6. Use Heatmaps to Spot Outliers

Activate the heatmap toggle above your data table or chart to highlight high- or low-performing metrics.

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Recommended Metrics to Track

While ROAS is helpful, these two additional metrics give deeper insight into creative quality:

1. Thumb Stop Rate (for video)

  • % of viewers who watch the first 3 seconds

  • High = strong hook or attention-grabbing start

2. Click-to-Purchase Rate

  • % of clicks that convert into purchases

  • More useful than CTR alone, it shows intent and conversion quality

You don’t always need both to be high, but typically at least one strong metric is needed for a creative to deliver a solid return.

Best Practices

  • Review top creatives weekly and tag high-performers

  • Use filters to isolate strong vs. underperforming variants

  • Focus on Thumb Stop Rate + Click-to-Purchase % for actionable insight

  • Use the bar or line graph views to compare asset performance over time