Google Ads Overview

Last updated: November 4, 2025

The StoreHero Google Ads page offers a streamlined and intuitive way to monitor the performance of your Google Ads campaigns. This feature is designed to provide clear insights into your ad metrics, helping you optimise your campaigns effectively.

Scorecards for Key Metrics

Visualise Metrics

The Google Ads page features scorecards, a consistent tool across the StoreHero dashboard, to visualise your key metrics. Each scorecard includes:

  • Comparison Metrics: Metrics are displayed alongside comparison figures, showing how they have changed versus the previous period.

  • Simple Charts: A chart provides a visual representation of the metric over time.

  • Star Feature: You can star important metrics, making them easily accessible on your dashboard and including them in your daily, weekly, or email reports.

  • Expand for Detail: Each metric can be expanded to provide a full-screen view, allowing for detailed day-by-day comparisons.

Customisable Metrics and Date Ranges

Adjustable Metrics

The metrics displayed on the page can be customised through a drop-down menu in the top right-hand corner. This allows you to focus on the data most relevant to your needs.
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Flexible Date Ranges

You can switch between fixed date ranges or set a custom date range, enabling you to analyse your Google Ads performance over the specific periods that matter most to your business.
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Cost-per-Conversion and ROAS Charts

Performance Over Time

Below the scorecards, you’ll find charts that track your cost-per-conversion and Return on Ad Spend (ROAS) over time. These charts compare current performance to previous periods, helping you identify significant peaks and troughs that may require further analysis.
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"What's Working and What Could Be Improved" Section

Actionable Insights

This section organises your key KPIs into two categories: metrics that are performing well and those that need attention. For each metric, the system may provide suggestions on how to either capitalise on success or mitigate negative trends.
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Strategic Recommendations

The insights and suggestions offered here are practical tips that can guide your next steps in optimising your Google Ads campaigns.
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Performance Charts for Detailed Comparisons

Comprehensive Analysis

The performance charts allow you to compare metrics across different levels of your campaigns, including:

  • Campaigns

  • Ad Groups

  • Keywords

  • Products

  • Campaign Types

Selective Metrics

You can turn specific metrics on and off to focus on particular aspects of your campaign’s performance, enabling more targeted analysis.
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Pie Charts for Conversion Value and Clicks by Placement

Placement Insights

The Google Ads page includes two pie charts that break down:

  • Campaign Conversion Value by Placement: Understand which placements are driving the most conversion value.

  • Clicks by Placement: See where your clicks are coming from, especially useful when using different campaign types.

Optimisation Opportunities

If there’s a discrepancy between where clicks are driving traffic and where conversions are occurring, these charts can help identify opportunities for improvement.
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How to Use the Google Ads Page

Review Scorecards

Start by examining the key metrics on your scorecards. Star any critical metrics to ensure they are included in your reports and easily accessible on your dashboard.
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Analyse Cost-per-Conversion and ROAS

Use the charts to monitor these essential metrics over time, comparing them against previous periods to spot trends.
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Leverage Insights

Pay attention to the "What's Working and What Could Be Improved" section for actionable insights. Implement suggested strategies to optimise your campaigns.
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Compare Campaign Elements

Use the performance charts to drill down into specific campaign elements such as ad groups or keywords. Adjust the metrics to focus on the most relevant data.
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Assess Placement Performance

Review the pie charts to understand the effectiveness of different placements. Identify any mismatches between clicks and conversion value to refine your targeting strategies.


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The StoreHero Google Ads page is a powerful tool for managing your Google Ads campaigns, providing clear, actionable insights that help you optimise your ad spend and improve performance. If you have any questions or need further assistance, our support team is ready to help.