Channel-by-Channel Ad Reports – View for Meta, Google, and TikTok

Last updated: November 4, 2025

StoreHero’s Channel Ad Reports provide a consistent way to analyze performance across Meta, Google, and TikTok making it easy to compare results, spot trends, and optimize spend.

Key Sections You'll Find in Every Ad Channel Module

1. Scorecards for KPIs

Each channel starts with scorecards displaying key performance indicators such as:

  • Spend

  • ROAS

  • CPA

  • Conversions

  • Clicks

You can:

  • star emoji Star metrics to pin them to your dashboard and email reports

  • mag emoji Expand each metric for a detailed day-by-day chart

2. Custom Metrics & Date Range

  • Use the dropdown to choose which metrics to view

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  • Adjust the date range to analyze recent trends or compare with previous periods

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3. Performance Graphs

Each module has a visual chart that shows:

  • Spend trends

  • ROAS changes

  • CPA or Cost-per-conversion patterns

You can compare current performance vs. past periods to spot spikes or dips.

4. “What’s Working and What Could Be Improved”

This section flags:

  • chart_with_upwards_trend emoji Positively changing metrics

  • chart_with_downwards_trend emoji Declining metrics
    It also provides suggested actions to optimize low-performing areas or scale high-performers. (This feature will be released soon)

5. Campaign & Ad Group Breakdown

Drill down into performance by:

  • Campaign

  • Ad group

  • (Google only) Keyword or Product

You can apply filters, search by name, and compare segments side by side.

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6. Clicks or Conversions by Placement

All ad modules include placement insights to show where clicks or conversions are coming from:

  • Meta: Clicks by placement (e.g., Stories, Reels, Feed)

  • Google: Pie charts for clicks vs. conversion value by placement

  • TikTok: Campaign and ad group drilldowns for placement data

This helps assess how well your creatives are performing on different placements.

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mag emoji Tips for Using Channel Reports Effectively

  • Star important metrics so they appear in your dashboard and daily/weekly reports

  • Use filters to focus on specific campaigns, ad groups, or product lines

  • Compare performance periods to detect growth or decline

  • Track Top of Page Impressions (Google Ads only) to understand bidding strength

  • Review placement data to refine targeting or creative assets

bulb emoji Final Note

Although Meta, Google, and TikTok each have their own tab, the structure and workflow in StoreHero remains consistent. Once you're comfortable using one, you'll be able to confidently navigate and interpret performance across all your channels without starting from scratch each time.