Klaviyo Dashboard Overview

Last updated: November 4, 2025

This Dashboard offers a simplified and user-friendly way to monitor your email campaign and flow performance, addressing the common feedback from e-commerce store owners who find the Klaviyo interface overwhelming or difficult to use for analytics.

Scorecards for Key Metrics

Customisable Metrics

The Klaviyo Dashboard displays a variety of scorecards for important metrics. Similar to other pages on the StoreHero platform, you can easily turn these metrics on or off depending on their relevance to your business.

Starring Metrics

You can star key metrics to ensure they are visible on your main dashboard and included in your email reports. This feature allows you to focus on the data that matters most to your business.

Metric Expansion

Each metric can be expanded for a detailed day-by-day view, helping you understand how the overall metric is composed over time.
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Highlighted Metrics

Essential Email Metrics

The dashboard highlights important email marketing metrics such as:

  • Unsubscribes: Track the number of users opting out of your email list.

  • Revenue: Monitor the revenue generated by your email campaigns.

  • Clicks: See how many recipients are engaging with your emails.

  • Received Emails: Track the total number of emails received by your audience.

  • Flow vs. Campaign Revenue: The dashboard provides insights into revenue generated by flows versus campaigns, displayed both as a currency value and as a percentage.

  • Subscriber Growth: Monitor net new subscribers to ensure that your email list is growing. If unsubscribes are outpacing new subscribers, this metric can help you identify and address the issue.

  • Spam Rate Monitoring: Given the recent changes in email service providers like Gmail and Yahoo Mail, spam rate has become a critical metric. The dashboard helps you keep an eye on this, ensuring it stays below the recommended threshold of 0.4%.

Campaign Performance Analysis

Revenue Tracking

The dashboard allows you to see how each individual campaign contributes to your revenue. This is presented in easy-to-read charts that break down the number of recipients who have opened, clicked, purchased, or unsubscribed from each campaign.
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Detailed Comparisons

You can compare performance across different campaigns, giving you a clear understanding of which strategies are most effective.
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Flow Performance Monitoring

Overarching Metrics

Track the overall performance of your flows on a daily basis, helping you spot trends and patterns over time.

Individual Flow Analysis

You can drill down into specific flows to compare their performance. This level of detail is crucial for optimising your automated email sequences.

Quick Access to Klaviyo

The dashboard includes a convenient button that links directly to the individual flow in your Klaviyo account, making it easy to make adjustments or analyse performance further.
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How to Use the Klaviyo Dashboard

Customise Your View

Start by selecting the metrics that are most important to your business. Use the star feature to keep these metrics front and centre on your dashboard and in your reports.

Monitor Key Metrics

Regularly check essential metrics like unsubscribes, revenue, and clicks. Pay particular attention to your spam rate to ensure it stays within acceptable limits.

Analyse Campaign Performance

Use the campaign charts to understand how different email campaigns are performing in terms of engagement and revenue. Identify the most successful campaigns and consider replicating their strategies.

Review Flow Performance

Examine the performance of your email flows to ensure they are contributing effectively to your overall email marketing strategy. Use the detailed flow analysis to fine-tune your automated emails.

Make Data-Driven Decisions

Leverage the insights provided by the dashboard to make informed decisions about your email marketing strategy. Whether it’s adjusting your email content, timing, or targeting, the data will guide your actions.
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The StoreHero Klaviyo Dashboard simplifies the process of monitoring and optimising your email marketing efforts. By providing clear, actionable insights, it helps you enhance the effectiveness of your campaigns and flows, ultimately driving better results for your business. If you have any questions or need further assistance, our support team is ready to help.