Introduction to StoreHero

StoreHero bridges marketing and finance for e-commerce, syncing sales, costs, and marketing data for real-time profit insights. It empowers stores and agencies globally to grow profitably with clarity and confidence.

Welcome to StoreHero - we take the guesswork out of growing an e-commerce business profitably.

The Current E-Commerce Landscape

It’s never been easier to start an e-commerce business, but it’s never been more difficult to grow that business profitably. Years of cheap capital and low customer acquisition costs meant businesses didn’t need to be too dialled into their numbers to make e-commerce work. Now, with rising costs, most stores use revenue as a daily indicator of success in an industry known for its complex cost structure. Every day, brands are spending billions of dollars with no clear idea of how profitable those efforts are.

Our Founders' Journey

Co-founders Karl O'Brien and Thomas Gleeson have seen how difficult this problem can be firsthand. Karl previously founded a digital marketing agency and observed how data tracking and privacy changes have made it hard to know what’s actually working. Thomas experienced this in his family business, one of Ireland’s oldest e-commerce stores, managing the conversations the marketing and finance teams and poor Thomas stuck in the middle! All joking aside - this is a common problem with marketing and finance often speaking completely different languages. During his time working at Shopify, Thomas also saw the playbook on how the best brands in the world are solving this problem. Unfortunately that still involves a lot of spreadsheets. While there are marketing tools and finance tools, there are no tools that create a shared language between both.

The Solution: StoreHero

StoreHero sits at the intersection between marketing and finance. We allow stores to automatically sync all of their sales and marketing data, but unlike other tools, we also sync their costs too. For the first time, store owners have a real-time view of whether their profit is growing or shrinking every day.

With StoreHero, stores can identify and eliminate loss-making orders and start promoting their most profitable ones. This means no more guesswork in the Monday marketing meeting. In 2023, users saw significant improvements in their profits because StoreHero gives them the clarity and confidence to make better decisions.

Global Reach and Agency Collaboration

This approach is resonating with e-commerce stores and agencies internationally. We’ve realized the best way to reach help stores is not only directly , but by supporting the agencies they work with. By providing agencies with a white-labeled platform to offer their clients, we want to help agencies immediately differentiate themselves as a profit-focused provider and help us introduce new way to think about e-commerce.

Conclusion

With StoreHero, profitability isn’t an afterthought—it’s a priority. Thank you for choosing StoreHero and joining us on this journey to make e-commerce more profitable and efficient.